On Demand Recording
QBR-Busting Marketing Reporting
Quarterly Business Reviews (QBRs) can be a source of anxiety for marketing operations professionals, often involving a scramble to showcase value amidst tight deadlines and limited data. But what if there was a way to change the narrative?
Join a panel of seasoned experts as they share proven strategies and insights to help you take control of your QBR reporting. Discover how to craft compelling stories with your data, generate meaningful reports using commonly available metrics, and demonstrate value without relying on the elusive revenue attribution.
In this session, you’ll learn:
- How to effectively highlight the impact of marketing operations
- The art of storytelling with data
- Approaches to managing stakeholder expectations around new reports and metrics
- Strategies to align seamlessly with your CMO for a successful QBR
Don’t miss this chance to gain actionable insights and empower your team with better data, sharper reports, and smarter decisions.
Meet the speakers!
Chen Bian
Director, Customer Success at DemandLab
Chen’s work and education have taken her from Canada to China, Singapore, and Australia, before landing at DemandLab. She brings over 15 years of marketing expertise to DemandLab, specifically in digital marketing and analytics and marketing automation. As the leader of our client success team, Chen plays a major role in developing and managing client relationships, building client trust, and driving client value and success. Chen is a Marketo Certified Expert with a Bachelor’s in International Business and a Master’s Degree in International Affairs.
Casey Grimes
Director, Products and Innovation at DemandLab
Casey leads all aspects of DemandLab’s efforts to bring new products and solutions to market for our prospects and customers. By converting our in-depth knowledge of technology, content, and data and insights into marketer’s needs, Casey explores new ways to transform client pain points into product offerings. Casey brings over 15 years of technical and marketing expertise to the team. Their creative problem-solving abilities and broad experience across marketing and sales technology solutions, systems architecture, and big data help our clients solve their most perplexing technical issues. Casey is a Marketo Certified Expert and Analyst, a four-time Marketo Champion, a Certified Salesforce Administrator, and a Google Analytics Individual Qualification recipient.
Naomi Liu
Director, Global Marketing Operations at EFI
A constant problem solver and life-long learner, two things you will always hear me say are: “How can I help you streamline that?” and “How can we do this faster/better?” I’m a fanatic about improving sales and marketing processes and removing roadblocks by using data to drive decision making for a clear and transparent view of next steps.
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Thank you to our sponsor!
