Trends for 2025
State of the MO PRO Research Results
We surveyed 600+ marketing operations professionals to learn the most important trends and data to guide strategy in 2025.
Together, with the help of the incredible community of Marketing Operations Professionals and our sponsors Datagence and Insentric we learned about the challenges and opportunities within Marketing Ops.
In this report, you’ll learn:
How marketing operations professionals work best
The platforms and tools top teams are using for marketing operations
Ways to support marketing operations in your organization
effective marketing operations systems
The state of the marketing operations professional in 2024
Valuable Takeaways from Last Year,
with Even Stronger
Trends in 2025
Valuable Takeaways from Last Year, with Even Stronger Trends in 2024
Research Sponsors
“As software and data have become the instruments driving the rhythm of modern marketing, marketing ops has risen from being the piano tuner to the conductor of the orchestra. Cue Beethoven’s Ninth, Ode to Joy.”
- Scott Brinker, Editor, chiefmartec.com
“Data is the OPs professional currency, it enables the magic to unlock the hidden value within customers. It’s clear over the last several years that OPs people need to become masters at structuring, acquiring, analyzing, and sharing stories with data, which is the key to future impact.”
- Eric Hollebone President & COO Insentric by DemandLab
“This study result speaks to the curiosity, ambition, and desire to improve that is innate in this profession. Marketing ops pros are continuous, never-ending learners.”
