Five Years of Data. One Definitive Outlook for 2025.
Five Years of Data. One Definitive Outlook for 2025.
The State of the Marketing Operations Professional — 2025 Edition
Since 2021, we’ve surveyed thousands of Marketing Ops professionals to track the evolution of this strategic function. The 2025 edition reveals a profession at a pivotal inflection point, where AI adoption, skills gaps, and organizational barriers are reshaping what it means to be a MOps leader.
A Quick Look Back — 5 Years of MOps Research
We’ve been tracking the community closely since 2021, and the journey has been anything but boring.
Here’s what the last five years show:
- Salaries have steadily climbed, with more pros moving into higher pay bands every year.
- Teams got smaller after the 2022–2023 layoffs, leading to more "teams of one".
- MOps stepped deeper into RevOps, becoming core players in revenue strategy.
- Data moved to the center of the job, becoming the top responsibility for most professionals.
- Certifications mattered more, helping pros grow faster and earn more.
- The AI + data skills gap exploded, with teams struggling to keep up with new expectations.
The 2025 report ties it all together and shows where things are heading next.
A Sneak Peek at What’s Inside
The skill everyone swears by but can’t seem to practice.
Whether AI is your new co-pilot or just chaos.
Why most pros are basically self-taught (yep… still).
How team structures quietly shifted this year.
The data problem no one has solved, even after 5 years.
The tools everyone’s betting big on for the next 12 months.
The new roles everyone’s hearing about, but no one fully understands.
Questions from the research:
“What skills define top MOps pros in 2025?”
“Why is the AI + data skills gap widening?”
“How is AI changing daily MOps workflows?”
“How can MOps pros grow without clear career paths?”
“Why is data still the #1 challenge?”
“Are current MOps team structures actually working?”
“Which tools are rising, and which are fading out? “
“What do new GTM engineering roles mean for MOps?”
Questions from the research:
“What skills define top MOps pros in 2025?”
“Why is the AI + data skills gap widening?”
“How is AI changing daily MOps workflows?”
“How can MOps pros grow without clear career paths?”
“Why is data still the #1 challenge?”
“Are current MOps team structures actually working?”
“Which tools are rising, and which are fading out?”
“What do new GTM engineering roles mean for MOps?”
Five years of research. One community that keeps growing stronger. Thank you for being part of it.
Continue the Conversation Become a Member
If you want to go deeper, learn with peers, and stay ahead of what’s changing in MOps,
Our Pro & Pro+ memberships are where the real conversations happen.
You’ll get:
- Members-only discussions
- Deep dives on this year's research
- Live AMA sessions
- Templates, resources, and more
