Tony Ferriera
Tony Ferriera
- Data Management
- Marketing Tools
- Martech
- Strategy
An experienced data-driven leader with 15+ years in technology, marketing, data, CX, e-commerce, and business strategy. Over the years, he has worked with 250+ marketing technologies and helped improve utilization while reducing the costs of hundreds of digital technology stacks. Tony has worked across multiple departments where he reported to the CIO, CTO, and CMO; giving him a unique insight into cross-functional challenges. He has experience working through the political challenges of large global enterprises, scaling medium-sized businesses, and helping start-ups get acquired. Focusing on solving the real problems impacting your business KPIs, Tony is a true strategic partner and trusted advisor to help get you unstuck and moving toward achieving your objectives.
WillowTree • Senior Director CX Enablement
WillowTree • Senior Director CX Enablement
Testimonials:
Tony Ferreira is deeply knowledgeable of marketing operations best practices and tech, from CDP to data integration to marketing automation platforms. Rarely will you find someone who can bridge concepts from enterprise-grade experience with startup-level agility.
Evan Dunn
I enjoyed working with Tony Ferreira for two years. During this time, Tony significantly and positively impacted our organization. Tony was entrusted to lead our strategy & operations across a wide range of advertising programs (paid search, programmatic, social, etc.). He delivered strong results, both in terms of the financial efficiencies of his programs, and the processes and systems he put in place to drive those results. Tony is someone who can think strategically at a high level and also roll up his sleeves and dive technically deep into the marketing systems and tools we use. He’s both creative and analytical, a relatively rare combination of talents. Regarding intangibles, Tony is a high-energy guy who is unafraid to bring new ideas and thinking to the table.
Chris Chuang • CEO • Relay
