Marketing/Revenue Ops Summer Camp is Back!
The MO Pros community has been asking if we’ll host another Summer Camp this year, and we’re pleased to say SUMMER CAMP IS BACK!
We’re capping registration at 50 total attendees to ensure a great learning and community-building experience.
Join us for Summer Camp!
July 11 – 13, 2022
Join us at the beautiful
Cedarbrook Lodge
Not your typical hotel near SeaTac experience, your time at Cedarbrook Lodge gives you access to a lush 18-acre retreat, placing you amid a true urban oasis. Whether traveling for business or pleasure, (OR SUMMER CAMP!!) this is your well-earned escape.
Summer Camp 2021 Memories
Curated Attendees & Sessions
The format will be curated content and facilitated conversations. Only Marketing and Revenue Operations professionals and thought leaders will be allowed to register and attend the sessions. Sponsors will be invited to social events (and of course, share their No B.S. Demo).
Summer Camp Agenda
We start Monday at 5:30 pm and will be done Wednesday by 2:00 pm.
Summer camp is all about education through facilitated discussions, roundtables, and Pro-to-Pro learning.
You won’t see keynotes & breakout sessions on the agenda, as it’s not that kind of event – it’s Summer Camp!
You won’t be watching someone on a stage presenting (ahem, pitching) and talking at you.
Welcome Reception / Camp Orientation
5:30 pm to 7:30 pm
Enjoy a casual get-together with fellow Marketing and Revenue Operations Pros as we prepare up for an exciting day of learning and collaboration.
Dinner On Your Own
7:30 to 9:00 pm
Fireside Hangout (optional)
9:00 pm to ZZZ
Achieving Buy-In: How to Gain Support for Your Vision
It’s no secret that achieving buy-in from senior leaders is often a challenge, especially from the seat of a MOps professional. So how can you avoid this major roadblock and gain support for your critical initiatives? It starts with understanding a few key table stakes and evolving a clear vision that your audience can connect with. This session will aim to put proven tactics into a practical framework that you can walk away with and execute – all while sharing tips, stories, and failures from past experiences.
Crowdsourcing Cross-team Collaboration
Right now is a moment to shine for marketing ops. Every single critical go-to-market motion rests on our shoulders. So how do you orchestrate and control functions that you don’t own – but that are dependencies to your success? MH lines will facilitate a discussion of the best minds in marketing ops to put together a hit list of best practices.
Analytics that Matter: Actionable insights through hypothesis-driven thinking
As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data. In this half-day session, we will dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking. This will give you the tools, and the framework to help you and your organization know what marketing to do more of, less of, and different. Reach for the holy grail of what all marketers want to do. There will be ample time to apply what you’ve learned and receive feedback to ensure you walk away with a blueprint of what you need to do once you return to work.
Game/Activity: Translating MOps Geek Speak to C-Suite Speak
You’ll have to be there to learn what this is all about 
Summer Camp BBQ & Games
Camp Delicacies and games out on the lawn.
PLG: The modern MarTech stack and what MOps needs to know
Unfortunately, every PLG company has made at least one mistake on their modern MarTech stack. After looking under the hood at nearly 100 PLG companies across all stages, this session will explore how product-led growth shacking up the traditional B2B MarTech stack, what are some of the issues to consider, how the best marketing teams supercharge growth by leaning into product analytics, and more.
Marketing Operations Push Back – The Right Way!
How to successfully push back as the “trusted advisor/consultant/owner” of the tech stack that was sold with all these promises but it’s failing. How do you navigate a stack that was put in before you? There are nearly 10K tools at your disposal, are you a “Jack of all trades master of none”? Regardless of which hat, the world of RevOps is going faster and there is a “do more with less expectation growing quickly”. Let’s discuss how to balance it all.
Another Session TBD
Our final presentation details will be released soon!
Claim your pass to Summer Camp 2022
Hotel + Food +
Content + Community
Become a yearly member and Save!
If you’re not already a yearly member, you’ll not only unlock access to discounted passes but also enjoy all the premium member benefits.
Join us as a yearly member and save 10% on the Standard Price Pass ($144.99).
Non-Member
Standard Price Pass
$1,449
- Hotel (2 nights)
- Opening Night Cocktail Reception
- Continental Breakfast (2 days)
- Lunch (2 days)
- Dinner on July 12
- Networking Activities
All-Inclusive Passes Available at a Discount
As a yearly member, you have exclusive access to these limited-supply Summer Camp Passes!
Not a yearly member? Join for $200/year here.
Early Bird
Yearly Member Only
$999
Available to Yearly Members through April 30, 2022
- Hotel (2 nights)
- Continental Breakfast
- Lunch
- Opening Night Cocktail
- Reception
- Networking Activities
Early-ish Bird
Yearly Member Only
$1,199
Available to Yearly Members through April 30, 2022
- Hotel (2 nights)
- Continental Breakfast
- Lunch
- Opening Night Cocktail
- Reception
- Networking Activities
Frequently asked questions:
Who can attend?
This is a curated event – meaning only Marketing and Revenue Operations professionals will be able to register to attend sessions. The goal is for the sessions to be intimate and exclusively focused on the job at hand for Marketing Operations (just like the community). Consultants, who do Marketing Operations every day, are invited to attend sessions. ANY selling is strictly forbidden and violators will be asked to leave, just like in the community.
What about COVID? Is vaccination required?
We really want this to be a safe event for everyone. You’ll need to show proof of ANY of the following:
(a) Your COVID-19 Vaccination Card
(b) Your negative test.
Prior to attending, you’ll need to complete this form showing proof of your vaccination or a negative test.
Will Sponsors Be Pitching Me?
Nope – at least not during our working sessions. No sponsors are allowed in the room during the round-table main event(s).
We are excited to let sponsors make this event better for our community.
Sponsor salespeople will be invited to participate in social events and there will be designated space for sponsors to share their product with you, that’s it.
What if I have COVID symptoms and need to cancel?
We certainly hope this isn’t the case! If you do need to cancel, we’ll refund 50% of the cost of the ticket to attend the conference. If you had already booked airfare or other travel, those costs will be your responsibility.
How can we sponsor?
Contact us: info[at]marketingops.com
or use the contact us page:
What technologies should apply?
This is a B2B focused symposium, but technology agnostic.
