The State of Data-Driven Decision-Making in GTM
MOps Pulse Report: Q1 2025 Edition
The State of Data-Driven Decision-Making in GTM
Ever notice that every organization claims to be data-driven, but few actually are? Especially in marketing, many teams struggle to leverage their data due to low digital maturity.
That’s why a study by MarktingOps.com and Metric asked 238 marketing pros what their biggest roadblocks are–and how to fix them–when it comes to data integration. Discover how real marketers turn data into actionable insights in the report.
Valuable Takeaways
This report shows you exactly how your team stacks up against your peers. You’ll discover where you’re ahead of the curve and where there’s room to level up. With that knowledge, you can focus your efforts, build smarter strategies, and confidently make the case for the resources you need to stay ahead of the competition.
Valuable Takeaways
This report shows you exactly how your team stacks up against your peers. You’ll discover where you’re ahead of the curve and where there’s room to level up. With that knowledge, you can focus your efforts, build smarter strategies, and confidently make the case for the resources you need to stay ahead of the competition.
Questions from the research:
“What attribution models do we use for B2B long sales cycle business?”
– Research Participant
“How did you implement a unified
multi-touch revenue attribution model?”
– Research Participant
“How do you measure ROI across disconnected marketing platforms?
– Research Participant
How do you break the silos between multiple teams and systems that own data?
– Research Participant
“How did you get buy-in that marketing ops is critical to data strategy?”
– Research Participant
“How do you justify budget or headcount requests using data-driven insights?”
– Research Participant
“How do you align data strategy with business goals?”
– Research Participant
How do you overcome the need for fast answers while balancing the need for time for heavy lifting?
– Research Participant
Questions from the research:
“What attribution models do we use for B2B long sales cycle business?”
– Research Participant
“How did you implement a unified
multi-touch revenue attribution model?”
– Research Participant
“What attribution models do we use for B2B long sales cycle business?”
– Research Participant
How do you break the silos between multiple teams and systems that own data?
– Research Participant
“How did you get buy-in that marketing ops is critical to data strategy?”
– Research Participant
“What attribution models do we use for B2B long sales cycle business?”
– Research Participant
“How do you ensure your data and analytics strategy aligns with business goals?”
– Research Participant
How do you overcome the need for fast answers while balancing the need for time for heavy lifting?
– Research Participant
Download the full 53+ page report
to see all the insights and recommendations.
Download the full 53+ page report to see all the insights and recommendations.
Bridging the Gap in Digital Maturity Across Organization
Understanding Key Findings from Industry Experts
Leading the Charge for Data Strategy Implementation
Establishing Clear Ownership for Effective Strategy
How Digital Maturity Influences Business Agility
