On-Demand
Too Much Data, Not Enough Insight: Why Marketing Loses Trust and How to Fix It
Marketing teams are buried in dashboards, but still struggle to answer the one question that matters: Is it working? Meanwhile, sales wants alignment, leadership wants answers, and everyone outside of marketing is lost in a sea of acronyms.
In this session, CaliberMind CEO Eric Westerkamp and Lu Enstad, Head of Technology Solutions at Nomad tackle the real reason marketing data gets ignored: too much noise and not enough clarity. We’ll explore how to work with messy data, build metrics that map to what the business actually cares about, and communicate in a way non-marketers can follow.
You’ll learn:
How to deliver insight (not noise) even when your data isn’t perfect
How to speak the language of sales and finance (without losing your edge)
How to turn disconnected data into a CMO-worthy unified revenue story
Meet the speakers!
Eric Westerkamp, CEO, CaliberMind
Eric Westerkamp is the CEO of CaliberMind, where he’s on a mission to help B2B marketers prove their impact with smarter, more connected data. With 25+ years in tech and sales leadership, Eric brings a no-fluff approach to solving one of marketing’s biggest challenges: turning messy data into meaningful insights the business actually cares about.
Before CaliberMind, he advised early-stage startups on go-to-market strategy and revenue growth. Now, he’s helping marketing leaders cut through the noise with tools like CaliberMind’s Board Reporting Certification, empowering teams to communicate value in a language the C-suite understands.
Lu Enstad, Head of Technology Solutions & Director of Partnerships, Nomad
Laura “Lu” Enstad is the Head of Technology Solutions and Director of Partnerships at Nomad Marketing, a New York-based consultancy specializing in marketing and sales operations. With a strong background in demand generation, marketing automation, and database marketing, Lu has established herself as an exceptional marketer adept at leveraging tools like Marketo and Salesforce to drive growth. At Nomad, she focuses on delivering expert-level solutions to clients of all sizes, ensuring seamless integration and optimization of marketing technologies. Lu is also a recognized thought leader, sharing her insights through webinars and articles on topics such as Adobe’s Dynamic Chat tool and marketing operations best practices.
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