AI Adoption in Marketing Operations: How Does Your Team Actually Stack Up?
Benchmark your team’s AI maturity with the AI Advantage Assessment. Discover how MO Pros are measuring AI ROI and moving beyond tools to measurable value.
MOps-Apalooza is designed to bring the Marketing Ops community together for two days of learning, networking, and practical conversations. This year, attendees can participate through one of two experiences: the MO Pro Member Experience or the Invited Guest (Free) Experience.
While both tracks come together throughout the event for keynote sessions, networking, meals, and the Expo Hall, MO Pro members unlock the full MOPZA26 experience with access to exclusive programming across both days.https://comm

MO Pro members receive access to the complete MOPZA26 experience, including:
If you’re looking to dive deeper into the latest Marketing Ops strategies, connect with peers, and get the most out of your time at MOps-Apalooza, the member experience is designed for you.
Invited guests receive complimentary access to select portions of MOPZA26, offering a chance to experience the community, attend featured programming, visit the Expo Hall, and connect with Marketing Ops professionals.
It’s a great introduction to the MarketingOps.com community and everything MOps-Apalooza has to offer.
Every attendee has different goals.
Some are exploring the MarketingOps.com community for the first time. Others are looking for two full days of educational content, hands-on learning, and deeper engagement with peers.
By offering two experiences, MOPZA26 makes it easy to participate at the level that’s right for you while giving MO Pro members access to the event’s full educational experience.
Whether you’re attending for the first time or returning for another year, MOPZA26 is built to help Marketing Ops professionals learn from one another, discover new ideas, and build meaningful connections.
Ready to experience MOPZA26? Register today and choose the experience that’s right for you.
Benchmark your team’s AI maturity with the AI Advantage Assessment. Discover how MO Pros are measuring AI ROI and moving beyond tools to measurable value.

Everyone wants proof of AI ROI. Almost no one can show it. Here’s why the gap isn’t about AI investment, and what MOps teams need to fix for marketing attribution first.

Let’s clear something up: MOpza isn’t over but it is evolving. And it’s coming back in 2026. We’ve seen the questions, the comments, the speculation. So let’s be transparent. Because if there’s one thing this community thrives on, it’s clarity and connection. You Spoke & We Listened When we shared