On June 29th @ 2 pm ET / 11 am PT
Centralized-ish: The New Standard for Scaling Marketo Campaigns
Now, more than ever, marketers are looking for efficiencies in their content supply chains. Campaign execution is where the rubber hits the road – it’s high stakes and high volume, and process and technology are both key to flawless execution.
McKesson, a Fortune 100 leader in healthcare, navigated a complex MarTech landscape to explore decentralized and centralized campaign execution teams to arrive at a hybrid, centralized-ish approach that’s a game changer.
Join Britney Young (Marketing Operations Manager, McKesson) and Amanda Giacobassi (Sr. Director, Marketing Operations Solutions, MERGE) on Thursday, June 29th at 11 am PDT as they unpack the characteristics of a highly effective Marketo campaign operations setup.
You’ll learn:
- Where McKesson landed today with a centralized-ish approach
- Team structures that exist to support campaign execution in Marketo
- The pros and cons of each team and tech configurations
- And how to decide what is right for you
Meet the speakers!
Amanda holds 10 years of experience in B2B demand generation and marketing operations. She has led cross-functional teams through large, multi-phase release cycles, developed enablement and change management practices, and designed scalable business systems for startups and Fortune 500 companies. She believes in the power of good data and storytelling and uses marketing technologies to unite the two.
Britney is an experienced B2B marketer, author, and speaker. She is a 2x Marketo Engage Champion and is currently a marketing operations manager at McKesson. Britney has extensive experience at both large and small organizations driving strategy for web, email, social media and improving the customer journey through marketing automation.
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