How to implement and understand Google Analytics 4 (GA4)

Don’t let Google Analytics 4 scare you! This course, expertly led by Professor Damon Gudaitis, is designed to equip you with the right skills and knowledge to successfully implement Google Analytics 4, the latest iteration of Google’s powerful analytics tool. Under the guidance of Professor Gudaitis, a seasoned expert in digital marketing and analytics, students

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Damon Gudaitis

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Community-Led Marketing Ops Courses.

Don’t let Google Analytics 4 scare you! This course, expertly led by Professor Damon Gudaitis, is designed to equip you with the right skills and...

Ever wondered how to bridge the gap between creative marketing strategies and data-driven decisions? Dive into “Stats 101 for Marketers”! This course, tailored specifically for...

Demystify the API
author_img Tyron Pretorius

Understand the fundamentals of APIs, learn why they are so important to the modern software ecosystem, and make your first API requests in Postman and...

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Marketo 101 – Navigating Basics
author_img Courtney McAra
author_img Veronica Lazarovici

It is imperative to understand the foundation of a platform & the terminology for various features before you start manipulating data.  The goal of this...

Do you understand the concepts of personal data and data processing in the context of GDPR? Amanda Quintero breaks it down in her course on...

Every session from our Career Fair event is available to all Pro Members for free. Pro memberships are $30/month or $200/year.   Included are 17...

This course is made free for all registered MarketingOps.com users. Create a Free Profile to access it! Or, level up your MarketingOps skills with a...

An introduction to Revenue Operations taught in Spanish by Lorena Morales. En esta primera parte de tu curso de las Operaciones de Ingresos (RevOps) te...

The Marketo REST API crash course is comprised of 5 different lessons that will ease you into making Marketo REST API requests and then show...

Find out how you can export lead and activity information from Marketo in bulk by creating your first Marketo Bulk Extract API job, putting this...

Take the first steps toward automating your newsletter creation processs by using the Marketo REST API to upload images to your Marketo design studio, create...

See how the Marketo REST API can be used to create, find, and update Folders, Programs, Program Tokens & Costs, and Smart Campaigns.

Learn how to make Marketo REST API requests to create 2 duplicate leads, merge these leads together, and then update some field values on the...

Start off by learning what an API is and how it can be used for automation and streamlining different processes. Then make your first Marketo...

This attribution course is comprised of 8 different sessions that will help you learn how to leverage attribution to answer the most important question: “Where...

Every session from our Summer Camp event is available to all Pro Members for free. Pro memberships are $30/month or $200/year.    

Every session from our Summer Camp event is available to all Pro Members for free. Pro memberships are $30/month or $200/year.    

Every session from our Summer Camp event is available to all Pro Members for free. Pro memberships are $30/month or $200/year.    

Every session from our Summer Camp event is available to all Pro Members for free. Pro memberships are $30/month or $200/year.    

Every session from our Summer Camp event is available to all Pro Members for free. Pro memberships are $30/month or $200/year.