From Data to Decisions: Marketing Attribution & Measurement Roundtable
Are you ready to supercharge your marketing attribution and measurement efforts? Join industry experts Carey Picklesimer, Pete Furseth, and Mikkel Settnes for a live webinar that will delve deep into the world of Marketing Ops & Analytics. Hosted by Pranav Piyush, this session will equip you with invaluable insights into the strategies, challenges, and essential skills needed to excel in this critical field.
Learn the top questions that every marketing operations team should be able to answer in the domain of marketing attribution and measurement.
Gain a comprehensive understanding of the various approaches available for answering these critical questions and dissect the pros and cons of each method.
Explore the age-old debate of whether to build in-house solutions or opt for off-the-shelf tools, including the key considerations, cost-effectiveness, and scalability factors to make the right choice for your marketing attribution and measurement needs.
Meet the speakers!
After a 15-year journey across growth and marketing at PayPal, Dropbox, Adobe, Pilot, and Bill.com, Pranav is now building Paramark.com which helps CMOs with marketing measurement, experimentation, and forecasting.
Carey Picklesimer is a Marketing Ops consultant that focuses on leveraging marketing technology effectively. Self-dentified as a Marketing Nerd, Designer, and Data Junky, Carey emphasizes a problem-solving approach in marketing, rooted in her diverse background in graphic design and marketing. Her philosophy involves distilling complex ideas into accessible, visually engaging formats, aiming to connect businesses with the right audiences using the best mix of budget, talent, and technology.
Pete Furseth is the Chief Operating Officer of ORM Technologies, a B2B Predictive Revenue Analytics platform. He has a deep technical background and over 15 years of experience in advanced technologies. Previously, he led Sales and Marketing and the technical development of ORM’s Predictive Revenue Analytics platform. Pete’s goal is to help sales and marketing leaders draw insight from their data, predict revenue, and recommend how to allocate their next dollar best.
Mikkel Settnes has a technical background with a PhD in theoretical physics and has been working with marketing analytics and attribution for the past 10 years. First, in the context of established multinational B2C brands, and latest for fast-growing B2B companies as Director of Data Science at Dreamdata.