Mike Rizzo: Hi, Jeff. And, uh, thank you for coming on with us to do our favorite thing, which is record a no bullshit demo. Um, the community is so in pretty positive response to these recordings so far. And I personally, and I know the rest of the community really appreciate it. When you take the time as you have. Um, to kind of cut through all the noise and make sure you covered the questions that we want to cover.

And so, um,

with that, I’m really looking forward to the presentation. Thank you for joining us. Uh, and yeah, I’d love to hand it over

Jef Cracklen: to. Thank you very much, Mike, and I’m very excited to do this. No bullshit demo with you. Awesome. Let me allocate it as a marketing planning, budgeting and Formance management platform that gives marketers real-time insight into their investments so that they can make smarter decisions and really understand the impact of their business or the impact they’re having on their business with their initiatives.

Allocated was actually created to help marketers feel more confident in their marketing investment decisions. Our goal is to make their lives easier. There’s really three possible use cases or three buckets that marketers are using Allocadia for there’s strategic planning, which is really creating and managing your marketing global plans on a single platform to ensure that you have team as well as cross functional alignment.

Then there’s spend management, which is tracking your marketing investments in real time to ensure that you have accurate and efficient budget management. And finally, there’s marketing investment measurement, which is more about measuring your outcomes to see what’s working and what’s not working. And then figuring out how you can strategically optimize your spend to drive higher ROI.

So the big questions, how does Allocadia help with that allocated? It helps marketers answer the tough questions so that they can make smarter decisions and drive that heart higher ROI. Um, so you know, where exactly are we spending? What’s working and what’s not working. And what returns did we actually drive?

By centralizing planning, budgeting, and Formance management and the insights. All in one location, our customers are able to achieve strategic alignment by tying marketing plans and performance to corporate goals. Um, B power with powerful, with our agile and data-driven decisions making by automating and centralizing spend management and trying to tie it all together to.

Effect execution all in real time, they’re able to identify new opportunities to grow in real time. Uncover the opportunities to save pivot, spend to what’s working and capitalize on the unexpected opportunities and unite teams and data by connecting your existing systems and processes in one place and ultimately confidently and consistently measure marketing’s impact on the business.

And to give you a bit of an idea of who we work with. Here are some of the leading organizations that are using Allocadia. We are partnered with 250 plus global customers and 16,000 plus marketers across different sized companies, industries, and target audiences. And those marketers are using Allocadia to invest 25 billion plus in marketing.

So that’s just my Welcome to Allocadia. And what I’d like to do now is get into a high level demo of Allocadia.

Welcome to Allocadia. I’m going to give you a high level demo of how over 16,000 marketers globally are using Allocadia to plan, track, and measure their marketing programs. Let’s start with the insights tab. Allocadia gives real-time visibility into marketing investments, enabling marketing organizations to be agile and shift their marketing investments based on the performance of their initial.

The insight section includes dashboards to give the right insights to decision makers, to ensure that marketing is being run like a business. You can track your investments against numerous dimensions all in real time here, we’re looking at replanning. So we’ve got the total dollars that were allocated as well as how much is currently sitting as forecast what we think we’d like to do.

How much will we committed to spend versus how many dollars are associated with activities that have already taken place, or that have been canceled. You can track your planning, your budgets and investments by data points that really matter to you here. We’re visualizing the total number of dollars. We spent marketing various products and how much we spent to target different personas.

You can bring data in from other marketing tools to get a holistic view of both your hard and soft costs. All in one location,

the insights provide visibility into marketing performance of our initiatives, allowing marketing organizations to respond in an agile manner. Marketers are able to see what’s working and what’s not working so they can shift their dollars to the highest performing activity.

Outside of Allocadia organizations struggle with disparate and disjointed spreadsheets of marketing spend data aggregation of those spreadsheets is error prone, and often time-consuming Allocadia centralizes the data and provides a consistent format for tracking. Now, Allocadia works with each organization to learn how that organization is structured.

And then we reflect that in Alica. In the hierarchy, each team that gets their own budget and manages spend will receive an activity plan where they can track and manage their marketing spend in Allocadia users are given visibility into the areas of the business that are relevant to them. So when they log in, they’re only going to see the activity plans that they’re responsible for.

Now many organizations struggled to align their activities and initiatives to corporate and departmental objectives. The strategy tab enables organizations to visualize the corporate objectives and then define departmental goals to support those objectives and align their marketing activities and initiatives to the.

Imagine being able to report on the status of your strategic KPIs or the total dollars being spent on each of your objectives.

I mentioned already that each team that receives budget and is responsible for managing their marketing spend receives an activity plan that replaces their spreads. In budget management, there are two different phases. There’s planning and there’s execution. First. Let’s talk about planning in planning.

Marketers can organize and plan their marketing initiatives. They input the key data points that are used for reporting. They identify the objectives and focus on what objectives, their initiative support. And then they input the portion of the allocated budget that they are planning to spend on the initiatives.

As they plan allocate, gives them real time visibility into their budget alignment, showing them how much they’ve got left to plan, as well as showing them an estimated impact of their activities and the alignment of their initiatives to the strategic strategic objectives.

During execution, marketers track their latest expected costs, and they visualize the alignment of those expected costs against the purchase orders and the actual records that are coming in from finance. Those purchase orders and actuals can be automatically loaded into Allocadia. To enable agility.

Marketers are identifying the state of their activities, enabling them to recognize their forecast committed and occurred. Spend all the while tracking against their allocated budget.

Through both planning and execution, Allocadia integrates with numerous downstream applications to support the creation of PRS campaigns, projects, programs, and so much more right from the activity in Allocadia. And then we can use the Allocadia ID to connect the data across the different system.

All of the data that’s being tracked on the home and activities tabs are what power, the reporting from the financials on the activity plan and the key metadata on the details panel to the integrations that are tied to the finance records and campaign data back to the investments. Allocadia really does provide real-time visibility into marketing investments, enabling marketing organizations to be agile and shift marketing investments based on the performance of their initial.

Mike Rizzo: All right, Jeff, thank you for the product demo. That, um, was really helpful. Thank you so much. Now we do have a handful of more questions as you know. And so, um, I’d like to kick things off and ask you, um, my, one of my favorite ones, I think this community is always really interested. In fact, I actually saw a survey like multiple surveys over and over again about how people decide to invest in SAS solutions.

Right? The number one answer consistently for like so many years is about integrations. Right? And, um, and so our very next question in our no-bullshit demo is what integrations are most frequently used. Uh, within Allocadia

Jef Cracken: Allocadia has totally configurable connections, open API integrations and a technology partner that enables us to tailor our solution for each of our customers.

So our integration seamlessly connect with ERP systems, project management, CRM. Map, uh, procurement content marketing and digital ad platforms, but I’d say some of our most popular integrations include, um, Coupa, Oracle, Salesforce, Workfront. Uh Marquetto. And there are more, but those are just a few to name.

Mike Rizzo: Okay. Very cool. And so, um, you know, a lot of those are. Pretty big platforms, right? Um, oftentimes used by larger teams, but some of which can certainly be used by that mid-market maybe S maybe SMD who’s growing and has some good capital and funding. Um, so with that, you know, what’s the average size of your customer.

Jef Cracken: We typically work with enterprise companies who have 30 marketers to hundreds of marketers. Allocate has an enterprise grade platform that’s best suited for larger marketing.

Mike Rizzo: Okay. Okay. And what would you say is the average time to complete an implementation of Allocadia?

Jef Cracken: Great question. Um, the times complete and implementation really varies by customer and depends on the scope and complexity of the implementation.

For instance, what plan are they on? Do they require integrations? Are there product customizations, but on average, I’d say an implementation can take one to three months, but each implementation gets a dedicated project manager that guides new customer through the implementation process and really helps organize stakeholders and get everyone aligned on the onboarding process.

Uh, once they’re implemented, they get a specialized team of educators that train the team on the new processes and ensure. All marketers are a hundred percent confident using Allocadia, and then they also get a dedicated team of allocated assist, CSMs, ready to help, however they can, whether they need to change the platform or they have technical questions.

Mike Rizzo: Oh, that’s very cool. Um, so obviously that sort of answers our question around, like what sort of support options are available. Um, I guess the only question I would ask about that is it sounds like a lot of that’s included in. Kind of the package or are there additional, like add on support options?

Jef Cracken: Well, I, I mentioned Allocadia assist, which is allocated, is ongoing support program.

Um, all packages come with Allocadia assist, which is a personalized continuous enablement program designed to help the teams get the maximum value out of Allocadia. And that includes a customer success manager, um, change management, support, onboarding solution optimization, priority, technical support, uh, training sessions and access to the knowledge center and allocating academy, um, ongoing integration, support, maintenance, customization of dashboards and reporting.

There’s so much, there’s a lot of things and that’s all just a portion of your subscription costs. Um, so it’s, it is charged additionally, but it’s a portion of that subscription.

Mike Rizzo: Got it. Okay. So you kind of bake it into the model based on the needs of the business. Potentially. I like the name of it.

Allocadia assistance has a nice ring to it as a marketer. I appreciate that. Um, cool. So what is your pricing model? You know, we’re talking a bit about pricing and subscription. Uh, Yeah. How does your pricing model work

Jef Cracken: pricing is per user? So allocating has three plan types, there’s plan execute and optimize.

And the price is per user based on plan type. Then there’s assist, which is a percentage of the subscription cost and then set up costs, which are based on the number of users, the allocated plan and the integration.

Mike Rizzo: Okay. Got it. And, um, speaking of users, uh, and just who needs to be involved, one of the questions we really enjoy asking is, you know, are there other internal teams that we really need to be, um, engaged with in order to get fully implemented?

Is that a pretty common thing or, you know, who’s who should be

Jef Cracken: involved? Again, it kind of varies by customer, but typically what you see is an internal project lead and some marketing representatives who are heavily involved and then you’ll have supporting teams, which usually include a subject matter expert from finance and a subject matter expert from systems or it.

And then of course, the end users always get involved when it comes time for training. But we also do ask for ongoing input of the platform from those entities.

Mike Rizzo: Okay, very good. And then, um, you know, this comes up a lot, I think probably in procurement, I’m sure you’re familiar with it, but, um, when you’re thinking about going implementation, do you see customers often leveraging consultants or partners of yours?

Like, do we need to tap into external agencies in order to have success with Allocadia or. Does that comment or how’s that

Jef Cracken: work? You actually don’t need to worry about external agencies or consultants to be successful. Allocadia has an in-house team of experts who were partner and guide those internal teams every step of the way to ensure that they’re successful in that implementation during the onboarding and continuously that’s through the services, the education team, and.

Mike Rizzo: Okay. Great. And then, uh, the last question we have for you is it’s a bit about ROI. You guys talk about ROI at Allocadia. And so we would love to get a sense of, you know, Hey, what’s the average time it would take to see success with Allocadia. So once we’re implemented, like when would we start seeing results?

Jef Cracken: Most of our clients actually realize their success within about three months of using the platform. For example, GE digital reported a 2.55 times return on marketing investment really quickly, a Trimble eliminated 10% of their wasted budget and misaligned spend. Juniper was able to come up. Um, within 1% of their budget targets, learning how to reduce their cost per acquisition, by at least 25% across all of their clients.

And VMware was able to reduce up to 90% of the time they spend creating marketing spend reports.

Mike Rizzo: Wow. That’s awesome. From like a cost center perspective as a marketing ops person, right. Who’s often in the weeds. You know, Hey, that integration broke and all that other stuff. Just the idea of like reducing the cost of building marketing reports.

That’s fantastic. It’s huge. All of those stats were great though. Uh, Jeff, thank you so much for answering all the questions and providing the demo. We really appreciate it. And, uh, And yeah, everybody, please check out Allocadia. If you have a chance, you know, you can certainly reach out to them and, uh, get, you know, a more in-depth demo if you need one.

And Jeff, thank you again for joining us.