Don't let Google Analytics 4 scare you! This course, expertly led by Professor Damon Gudaitis, is designed to equip you with the right skills and knowledge to successfully implement Google Analytics 4, the latest iteration of Google's powerful analytics tool. Under the guidance of Professor Gudaitis, a seasoned expert in digital marketing and analytics, students will learn how to effectively implement and utilize GA4 to track website performance, understand user behavior, and drive data-driven decisions. There are 6 major sections for this course:

1. Orientation - Understand the basics of GA4 and the "Events" within Google Analytics 4
2. Implementation - Understand your implementation options and learn the recommended implementation practices
3. Settings - learn what settings should be addressed on new implementations and what settings need to be changed when updating your implementation
4. Reports - tour and understand the reports section of GA4
5. Advertising - you're required to have a Google Ads integration; use this module to learn about the attribution features hidden in the Advertising section
6. Explore - tour the "Explore" interface and learn to share the Explore reports with your stakeholders, configure useful free-form reports, create two different kinds of funnel reports, and tour the path exploration report
7. BONUS: Troubleshooting - this section will show you how to mitigate thresholding issues caused by Signals and how to mitigate cardinality issues in GA4, plus how to clean page URLs

This course is ideal for anyone looking to upgrade their analytics skills and leverage the full potential of Google Analytics 4 for their organization or career. Enroll now and transform data into actionable insights with Professor Damon Gudaitis at MarketingOps.com!