Marketing operations have been around for decades, but it was not until the rise of MarTech that the industry experienced significant growth and evolution. In this blog post, we will take a closer look at the history of marketing operations and how it has evolved into the MarTech industry we know today. Marketing Automation in
Marketing is a dynamic landscape where innovation and technology blend to craft strategies that resonate with audiences in profound ways. The fusion of marketing and technology, known as MarTech, stands at the forefront of this evolution, offering a suite of tools that empower marketing professionals to execute their visions with precision and creativity. This guide
As a Marketing Technology professional, I’ve struggled to find the right fit in my career. I’ve held various positions under the CTO or CMO, and within a Global Business Intelligence Department. Although I fit the job description, I often have more skills than the company knows how to leverage. The Layoff Job Market Things came
Throughout my career, I’ve had the privilege of working under the Chief Technology Officer (CTO) and Chief Marketing Officer (CMO). I was responsible for marketing technology, data integrations, and marketing operations. Regardless of where I sat, I faced similar challenges. Marketing Operations under the CMO Under the CMO, my role was to align marketing tools
As businesses continue to evolve, it is essential to regularly evaluate and compare the technology solutions they utilize to ensure that they continue to meet the needs of the organization. Marketing Automation Platforms (MAPs) are no exception to this rule. Marketo, HubSpot, and Pardot are three of the most popular MAPs available today, and regular
Events are back and in a big way. But while the show may look the same, the situation in the production room does not. Since the pandemic, wholesale changes in data regulation and legislation mean those in an event’s command center need to orient themselves to a new, dizzying array of best practices and legal
Ownership of the Project Management Function for Marketing Teams In the State of the Marketing Operations Professional Report for 2022 by MarketingOps.com, there were a number of interesting findings as it pertains to roles, responsibilities, and the tools that we use in our day to day professional functions. As Revenue Ops (RevOps) or marketing ops
It’s your first day in a new job. Congrats! Feeling overwhelmed yet? When a company decides to open a new marketing operations position, it’s usually because something is already broken and needs fixing. Before you jump straight into problem-solving mode, consider how you can use your first 90 days to prove your value as a
The essence of who we are as people equates to the definition of communication, which by Merriam-Webster, is “a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.” While it seems very simple, it sometimes is more challenging than expected. I had a chance to speak
If you haven’t had a chance to read Part 1 of this two-part post make sure to do that first. It’s been a minute since I wrote Part 1 in 2020 and I’ve changed some things on the team to streamline processes to meet the changing needs of the business. This post is going to
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