The MarTech landscape is bigger than ever in 2023 – standing at 11,000+ solutions (an 11% increase from last year). Yet, this doesn’t necessarily mean marketing operations teams are eager to continue adding tools to their stack. In fact, we’ve seen the opposite. Marketing operations teams are starting to reconsider the tools in their MarTech
Marketing operations have been around for decades, but it was not until the rise of MarTech that the industry experienced significant growth and evolution. In this blog post, we will take a closer look at the history of marketing operations and how it has evolved into the MarTech industry we know today. Marketing Automation in
Marketing is a dynamic landscape where innovation and technology blend to craft strategies that resonate with audiences in profound ways. The fusion of marketing and technology, known as MarTech, stands at the forefront of this evolution, offering a suite of tools that empower marketing professionals to execute their visions with precision and creativity. This guide
While AI and marketing may seem like science fiction, there are already many products and organizations using AI in different ways. As a marketing ops professional it’s critical you have a strong understanding of the applications of AI marketing so you can set your organization up for the future. What is Artificial Intelligence Marketing? Marketing
“So, what are our plans for next year?” This probably sounds like a familiar refrain right about now. The weather turns cooler, the pumpkins proliferate, and marketing organizations start to line up their priorities for next year. But the reality on the ground is that marketing is often an exercise in doing and not so
Have you been pouring dollars and process improvements into your marketing stack for years, but find that you still can’t tell if your plans are succeeding? Aligning planning—where resources, money, time, and people are allocated to achieve goals—with outcomes themselves often proves elusive for marketing departments. Spreadsheets and slides provide limited to no visibility into
Released in the fall of 2021, Apple’s Mail Privacy Protection (MPP) brought panic to the email industry. Since then, many articles have been written about the death of open rate and even email marketing itself. Open rate, regarded already by many marketers as a vanity metric can no longer be an email engagement benchmark, and
Banging your head against the wall because of the 500 iteration limit on the “Looping by Zapier” action? Well make like Freddie Mercury and break free by using webhooks and Python in Zapier to achieve nested looping so that you can do as many iterations as you need!
If you have done any looping within Zapier you have most likely been frustrated by the 500 iteration limit imposed on the Zapier loop array action. Never fear this post will show you how you can loop to your heart’s content using nested looping in Zapier.
With the amount of data being collected and the number of tasks to be completed for this data increasing, the ability to iterate and perform actions for each row in a dataset is vitally important for the marketing operations lead. This post will show you how to use a Zapier loop action to loop through and update rows of a Google sheet to give you a solid foundation that you can then build upon in your own Zaps.
Subscribe to our newsletter!
