There are three options to merge duplicates in Marketo: Manually (read Painfully), Pay-nfully, and Automatically. In the case that you want to avoid pay-nful services like Marketo Easy Merge, the Marketo REST API is a great option to merge your duplicates in bulk, according to custom rules that you specify in your code.
Hey, y’all…thanks for clicking on my article. If you’re a MOPs guy/gal like me, there’s a good chance that at some point in time, you’ve had to integrate another tool into Marketo…shoutout to Zapier 🙌🏻 There are out-of-the-box triggers and actions for Marketo in Zapier, but they’re kinda lame and leave a lot to be
Hey 👋 Thanks for stopping by! Marketo is a really powerful MAP, but one of its biggest shortcomings IMO is the Marketo tracking munchkin (cookie). Compared to other MAPs on the market, Marketo’s tracking munchkin might be the weakest. It’s really difficult to see exactly where leads are coming from and furthermore, it doesn’t do
Have you ever had a lead routed to the wrong sales rep because it hadn’t finished being run through new lead processing by Marketo? Or perhaps your “Wait” step that you thought was definitely long enough…just wasn’t quite long enough and you sent a “Demo Request” alert email to no one because the sales owner hadn’t
In Q1 of this year, Adobe released a handful of new features and improvements to Marketo…the standout/fan favorite of the release was Marketo’s new executable campaigns functionality. TL;DR: What I’m Pumped About: Program Token Inheritance Synchronous Processing What I’m Bummed About: Inability to nest executable campaigns (Adobe says this will be released in the future
Improve your segmentation, form conversions, and sales prioritization by using the Telnyx number lookup API through webhooks for Marketo data enrichment.
This post will walk you through your Marketo SMS integration with Telnyx and how you can use SMS notifications in smart campaigns to thank people for registering for a webinar and then later remind them to attend.
This post will walk you through how to build an inbound SMS responder using the Zapier automation tool and the Telnyx Zapier app to support the outbound SMS that you send from Marketo.
Take the first steps towards 2 way Marketo text messaging and sending text notifications by learning how to build outbound text messaging into your Marketo campaigns using webhooks to call the Telnyx messaging API.
Three of the most important features when choosing an SMS provider are pricing, global reach, and being able to stay true to your brand. Choosing Telnyx to power your Marketo SMS marketing will provide these 3 features and then some!
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