Preparing for a Marketo certification is never easy and it can be a stressful time especially when you are trying to juggle studying with your 9-5 job and all the other life stuff you have on your plate. This Marketo Expert Business Practitioner exam guide will help you study smarter and not harder so you can spend more time doing the important stuff!
There are 2 Marketo Business Practitioner exams: the Professional exam and the Expert exam.
The Marketo Professional Business Practitioner exam is the replacement for the old Marketo Certified Associate exam. While I took the Marketo Certified Associate exam back in June 2019, I have not taken the new Marketo Professional Business Practitioner exam.
However, looking at the Marketo Professional Business Practitioner exam guide and the sample test questions, the exam looks to be a straightforward exam assessing the basics of marketing operations and Marketo that anyone who has been using Marketo for a few months should be able to answer.
Hence, I will spend this blog focusing on how to prepare for the Marketo Expert Business Practitioner exam since it is much harder to prepare for.
N.B. It is NOT required to pass the Marketo Professional Business Practitioner exam before the Marketo Expert Business Practitioner exam.
Once you are kicking back with your Marketo Expert Business Practitioner certification and you have kicked ass for a few years challenge yourself to take the Marketo Certified Architect exam or my very own Marketo REST API Crash Course 😉
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The new Marketo Expert Business Practitioner exam replaces the old Marketo Certified Expert exam and while I have not taken this new exam yet (I am scheduled for a renewal exam in April 2022) the exam topics are similar and I believe all the resources I will share here are still relevant.
As I am studying for the Marketo Expert Business Practitioner exam at the start of 2022, I will update this document with new resources that I find helpful and I will share as much information as possible after I take the exam.
At the risk of sounding like one of your old teachers here are 2 important things to remember from the high schools days when taking the exam:
Don’t be nervous, YOU GOT THIS!!!
The Marketo Expert Business Practitioner exam is designed to test how well you know the ins and outs of the Marketo platform, covering features spanning campaigns, programs, the people database, and integrations (CRMs and webinar partners).
Anyone who has used Marketo for a while should be comfortable with most of the topics listed in the “Exam Objectives and Scope” section of the Marketo Expert Business Practitioner exam guide but below I have listed a few topics that I think most people might need to brush up on :
Here are some other resources that I used when studying for the old Marketo Certified Expert exam in April 2020:
There is nothing better to prepare for the Marketo Expert Business Practitioner exam than the practice exam provided by Marketo themselves. Even though the old Marketo Certified Expert exam has been phased out I would still recommend taking the practice exam for this too because the questions will be similar and will still unveil any areas you need to brush up on:
Here are also links to free practice exams from 3rd parties that I found online when studying for the Marketo Certified Expert exam in April 2020. Again, while this exam has been phased out and the practice questions are not from Marketo themselves I still think they are worth doing.
There are no prerequisites in order to become a Marketo Expert Business Practitioner, although it is recommended that you have at least 18 months of experience using Marketo before taking the exam.
Before deciding whether you want to make the commitment to study for this exam you should take the free Marketo Expert Business Practitioner readiness survey. This is a short survey (they give you 30 minutes to complete the questions but it won’t take you that long) which will ask you a series of 40 questions related to your experience using Marketo.
If you answer “yes” to most of these questions then you can consider yourself experienced enough to take the exam.
This readiness survey will also do a test of your internet connection and browser beforehand to make sure you have all the necessary requirements for taking the actual test.
The Marketo Expert Business Practitioner certification is valid for two years from the date you pass the certification exam.
The Marketo Expert Business Practitioner exam is 120 minutes long consisting of 50 multiple choice and multiple select questions where 32 correct answers are needed to pass the exam.
There are 50 multiple choice and multiple select questions on the Marketo Expert Business Practitioner Exam where 32 correct answers are needed to pass the exam and you have 120 minutes to do so.
Yes, the Marketo Expert Business Practitioner exam is an online proctored exam consisting of 50 multiple choice and multiple select questions where 32 correct answers are needed to pass the exam.
The Marketo Expert Business Practitioner exam costs $225 in the US and $150 in India.
As of December 2019, there were 3,234 Marketo Expert Business Practitioners.
The salary of a Marketo Expert Business Practitioner is $93k on average according to data from Talent.com.
At a minimum, you should prepare for the Marketo Expert Business Practitioner exam by looking at the product documentation for each of the topics listed in the exam guide and then taking the practice exam offered by Marketo.
There are no prerequisites in order to become a Marketo Professional Business Practitioner, although it is recommended that you have at least 3 months or 200 hours of experience using Marketo before taking the exam.
The Marketo Professional Business Practitioner certification is valid indefinitely.
The Marketo Professional Business Practitioner exam is 120 minutes long consisting of 60 multiple choice and multiple select questions where 46 correct answers are needed to pass the exam.
There are 60 multiple choice and multiple select questions on the Marketo Professional Business Practitioner exam where 46 correct answers are needed to pass the exam and you have 120 minutes to do so.
Yes, the Marketo Professional Business Practitioner exam is an online proctored exam consisting of 60 multiple choice and multiple select questions where 46 correct answers are needed to pass the exam.
The Marketo Professional Business Practitioner exam costs $125 in the US and $95 in India.
At a minimum, you should prepare for the Marketo Professional Business Practitioner exam by looking at the product documentation for each of the topics listed in the exam guide and then taking the sample questions offered by Marketo.
Greetings fellow MO Pros! As a previous mechanical engineer turned marketing operations lead, I now fancy myself as a full-stack marketer capable of designing websites, writing SEO-optimized content, and doing all the tracking and automation on the backend. That being said my bread and butter is marketing operations and I love to get down and dirty with the Marketo API, Python, Zapier, and Google Scripts.
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